Simple Gamified Workshop Considering Behaviours  and Attitudes to the Food & Drink Sector

While we have created numerous sophisticated learning simulations for use in gamified workshops, it is possible to do develop a simpler solution.

As part of a large project with University of Chester – Project-HCM – we ran a STEM Day during National Science Week. The aim of the workshop was to identify what young people thought about the food and drink industry as a career. And whether tapping into young people’s sense of purpose would change any negative/ambivalent attitudes towards the sector.

The Big Issue – How do we feed a growing population at a time of climate change?

• Big societal/environmental challenges facing the world and how the food and drink industry might help.
• Begin to connect environmental understanding to scientific and technological solutions.

The exercise also looked at intergenerational working – adults from food and drink companies worked with the young people.

4 Activities:

• Innovation – come up with a product idea.
• Marketing – create a marketing plan.
• Sustainability – undertake an environmental assessment
• Sensory – blind taste various flavours

Gamified Element: Scores with the activities and presentation generated budgets. These budgets were fed into a simple spreadsheet algorithm. Prizes were awarded for the activities, team working and profitability.